Autopromotion 075

L’Oreille tendue sera ce matin, le 28, peu après 10 h, au micro de Catherine Perrin, à Ici Radio-Canada première (yerk), pour parler des mots de la rentrée scolaire, avec Chantal Lamarre et Antoine Robitaille.

Le 17 septembre 2012, elle s’était livrée à un exercice semblable, toute seule dans son coin.


[Complément du jour]

L’Oreille a parlé de swag et de yolo — et de yuvav, sa version québécoise —, du tutoiement — «SPIN ton stress», «Magane pas tes organes» — et, trop brièvement, de l’équipe-école. Elle aurait aussi aimé glisser un mot de l’enfant sporadique. Ce sera pour une autre fois.

Sur Twitter, Stéphanie Chicoine a proposé, plutôt que Yinke une vie à vivre (yuvav), On vit juste une fois (ovjuf). OXO Translations penchait pour carpe diem.

Antoine Robitaille, lui, a signalé l’utilisation d’ortho et de épique.

On peut (ré)entendre l’entretien ici.

CC BY-NC 4.0 Cette œuvre est sous Licence Creative Commons Internationale Attribution-Pas d'Utilisation Commerciale 4.0.

2 réponses sur “Autopromotion 075”

  1. presque a propos?

    Social media and French
    Nous twitterons
    The French language is getting battered by social media
    Aug 10th 2013 | PARIS |From the Economist print edition

    AURELIE FILIPPETTI, the French minister for culture, had to retract a tweet this week after making a glaring
    spelling mistake. As she is the official guardian of the French language, this was more than a bit embarrassing.
    Twitter’s spontaneity invites carelessness; and the minister duly blamed a sloppy aide. But for linguistic purists
    the incident touched on a far broader issue, concerning social media’s mangling of French and the accelerating
    invasion of franglais.

    The French have long used rules to defend their language from the creeping advance of English,
    particularly in advertising. By law, any brand’s English slogan, such as Nespresso’s “What else?”,
    must be translated with a subtitle (Quoi d’autre?). This produces comical results.
    Quick, a fast-food chain popular across France, introduced le French burger to its menu, helpfully translating
    it as le burger à la française. Advertisers merrily twist the rules, using a tiny font for the translation,
    or inventing logos in indigestible franglais. Very irrésistible is a perfume by Givenchy, a French luxury brand.
    Fashion magazines liberally sprinkle their texts with references to le must, le look or le street style.

    The spread of social media is battering French anew. As French is more prolix than English, Twitter’s limit of
    140 characters per tweet creates an extra squeeze. French tweets, like mobile text messages, are filled with
    abbreviations: koi for quoi (what) or C for c’est (it is). Neologisms abound. Somebody who tweets can be
    followé by others. A French mobile-telephone operator has launched a service called “Sosh”, short for “social media”.
    Twitter has itself been transmuted from an English noun into a French verb. One official tweeted recently
    that “nous live-twitterons” a minister’s speech.

    An official French body tries to fend off anglicisms with French alternatives. For cloud computing, it recommends
    informatique en nuage. A hashtag, used on Twitter with the symbol #, should be mot-dièse. In reality such gimmicks
    rarely catch on. Hooked on Twitter, but aghast at the mangling of French, Bernard Pivot, a 78-year-old literary critic
    and unofficial guardian of the language, has published a book of his own perfectly crafted tweets,
    all of which respect the language of Molière. Twitter need not corrupt the language, he argues;
    instead it imposes valuable reflection and concision. Indeed, as Mr Pivot points out,
    the first article of the 1789 Declaration of Human and Civic Rights contains 136 characters—
    the perfect length for a tweet.

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